In one of my talks about how important it is for your travel site to capture the potential clients to facilitate “dialogue” with them in the future. (It is essential for a good travel site to have a form for the visitor can give us your name and email so we can “seduce” little by little and that is part of our customers in the medium term). A signed, because of what he saw in the video and read in another article of mine (why, in my experience, most importantly, profitable and healthy to invest your money, energy and time to build and manage) ask me how made to go separating “wheat straw” a priori, ie before it was added to the list, so you save the “silent onlookers” who never want to invest in you and your company?
First, it is good to clarify that if you already have a list with a lot of subscribers (a client had a list of over 5,000 subscribers, who, following a technique of “cleansing” to know who would really ever customers and who is not reduced it to just 600) can also “fix” to avoid wasting energy on people who are not interested (or upset) our contact. Now, going to the specific question of the signed, what we do when we draw a strategy for our clients is this: Suppose you are designing a campaign to promote a cruise on the Mexican coast. There are three types of visitors who will see our different ads (text, images and videos).